Since opening its doors in 2013 on Cambridge Parade, Ebb & Flow has become a defining piece of the Manly Harbour Village fabric. Described by founder Julieann as a curation of "Nautical, Coastal, and Island lifestyle," the intimate boutique offers a sanctuary of homewares, unique gifts, and conscious "Slow Fashion."

The store’s journey is one of constant evolution—much like the tides. Since opening its doors in 2013 on Cambridge Parade, Ebb & Flow has become a defining piece of the Manly Harbour Village fabric. Described by founder Julieann as a curation of "Nautical, Coastal, and Island lifestyle," the intimate boutique offers a sanctuary of homewares, unique gifts, and conscious "Slow Fashion."

What began as Julien Star Photography Studio (and briefly the area’s first coffee outlet) transformed under Julieann’s creative eye. Channeling a passion for styling and a work ethic forged by years in the cruise industry—where she met her husband, Julien—Julieann saw a niche for a lifestyle boutique that celebrated the bayside.

From early consignment stock to hosting beloved VIP evenings, Julieann built a space that is as much about community as it is about retail.

2025: A New Tide
In 2025, Ebb & Flow enters an exciting new chapter as Alexandra McTavish joins the helm as a partner. Bringing fresh energy and a shared vision for the coastal aesthetic, Alexandra joins Julieann in steering the boutique forward.

Together, they look toward a bright future for the Village, buoyed by local beautification projects and a shared commitment to the close-knit community that calls this beautiful bayside suburb home.